The company is one of many that benefited by the surfwear trend originating in Orange County, CA but has been largely adopted by the streetwear and hip-hop scenes. The company founder Shawn Stussy, was a California manufacturer of skateboards. The logo which has defined the brand started in the early 1980s after he began scrawling his surname on his handcrafted surfboards with a broad tipped marker. He began using the logo on t-shirts, shorts and caps that he sold out of his car. The signature logo derived from that of his uncle, Jan Stussy. As the line expanded, it’s raw and modern aesthetic soon developed into the next generation of new wave beach culture.