IISE is turning into a leading “Chaebol” in its latest SS20 collection

IISE is turning into a leading “Chaebol” in its latest SS20 collection

The collection explores the balance between reality and power of Korean corporations

19.05.2020

The Korean-based streetwear brand IISE continues to expand its contemporary lifestyle for the next collection of Spring/Summer 2020. For the latest chapter, Terrence and Kevin Kim will re-imagine themselves as a South Korean “Chaebol,” a dominating future corporate entity, which serves as a leading conglomerate of the nation.

Terrence & Kevin Kim on the runway at IISE SS20 show (image via IISE)

IISE’s Spring/Summer 2020 collection is divided into 3 mini-collections reinterpreting a series of fictional subsidiary companies, including the IISE Chemicals/Pharmaceuticals, IISE Heavy Industries, and the mother company, IISE CORP. Highlights with all-over printed CCTV graphics, styling patterns such as warning labels, and subtle branding details underline this collection, and pays homage to the traditional attire of Korea by utilizing technical Gore-Tex fabric to reinvent the Hanbok for a contemporary look.