It’s was a memorable weekend for us and anyone who has come to the Grand Opening Day of There VND Then Concept Store and of course, the Private Party that took place later on. As the multi-functional space is officially open and allows total access to every area and services inside the store, customers and especially young people who are interested in urban culture are eager to come inside the store and take a very first look at thousand of items from well-known international powerhouses. KOLs and local influencers including Viet Max from PUSW and Truong Ngoc Anh from #HNBMG also share their time to visit us and explore the nearly 3000 square-meters space.
The overall look of the Store on the outside and a corner on the inside.
Viet Max (PUSW), Ha Walls (Dosi-in) and the three founders of Amsterdam-based brand Daily Paper spent their time visiting the Store.
The Press Conf. took place under a friendly, more of a talk show between friends, partners, and the press. From left to right: Huy Dieu (founder), Boule Nguyen (founder), VJ Thuy Minh (host), Viet Max (guest), Truong Ngoc Anh (guest)
Sitting right in the middle of the Walking Street Nguyen Hue, it doesn’t take much for There VND Then to gain the community’s attention. The youth people here start to research and look for the information ever since the name There VND Then was put on display right in front of the store. And many people already knew that this place is the first-ever multi-brand official retailer that carries more than 70 international names, ranging from curated clothing to home goods and technology lifestyle. We got youngsters eating Froyo and drinking Layered Lemonade at Blackyard while waiting for the rolling-gate in front of the store to be pulled up.
With many new arrivals were on selves at the Grand Opening, the customers finally find a place that contains this many brands. From familiar faces like Stussy, Thrasher, Etudes, Y-3, Yeezy,… to World Famous class includes Palm Angels, Mastermind World, Alexander Wang, Heron Preston, A-Cold-Wall,… and of course, a variety of accessories, collectible toys, home & technology goods are also available here, from Gentle Monster to DANGERS, Medicom Toy, Sorayama, Native Union and more… Surely there are many names you might have never heard of before, but once you know, you’ll know. Not only for the Store but the other two departments Barbershop and Blackyard were also having a busy weekend serving the customers, and received a lot of positive feedback.
More than hundred of items including the latest arrivals from famous fashion powerhouses are now being showcased and available for purchase at There VND Then Concept Store.
Patta’s representative took his time with Jayyspice at The Barbershop to get ready for the party later the day.
A lot of trendy youngsters have come over and check-in at the Store.
When the night comes out, it’s time for the Private Party on the rooftop of the building. More than 250 people coming to the party and enjoy their time chilling on the weekend with cocktails, flashy lights and the exciting atmosphere under the outstanding musical performances from local DJs and artists including many beloved names from Wean&Naomi to Minoto, Larria, OTĐ Gang and more.
Images courtesy of Trí Minh Lê, Hiny Nguyễn, Ryan Hoàng Sơn, Duy Khánh