Over the last two decades, Mastermind WORLD grew from a niche Tokyo streetwear brand to a global giant, highly coveted in the hypebeast fashion scene. Designer Masaaki Homma now responds by initializing his second collaboration with the supreme US outdoor- and streetwear label Timberland, after they had first teamed up in 2011 to design a pair of boots. The two brands are connected through their distinct sense of the zeitgeist, that they can easily translate into preceding fashion designs for a young, streetwear-oriented audience.
For the new co-branded collection mastermind WORLD and Timberland extended the product range, so that it includes not only boots but also shirts and sweatpants in classic silhouettes plus accessories. Conspicuous logo positions underline the statement character of the pieces as well as the iconic status of the two participating brands. Mastermind’s famous skull-and-bones motif and Timberlands tree are printed several times on each item.
Hence, the boots as the heart of the collection are graced with repetitive logos on the in- and outside heel, hangtags aside of the laces, as well as logos on the upper end of the tongue and typo branding on the back heel.
The essential 5-Inch boots are either available in classic “wheat” yellow-brown or modern black-and-white nubuck leather. Additionally, the shoes show a unique closure system, a combination of twisted laces and an ankle zipper, which is stylish and comfortable at the same time.
You could say that the design of the wheat boot in 2013 was closer to the original boot by Timberland, that first appeared more than 40 years ago and is a quiet classy outdoor-boot, while 2018’s mastermind WORLD x Timberland collaboration shows more offensive design features and is closer to the style of mastermind. Thereby the present co-branded collection of the two brands dictates a new way of class in streetstyle.
So do the other pieces own elaborated details: The short- and long-sleeve shirts show uncommon logo arrangements, such as a wide vertical stripe on the chest carrying one of the label’s names, hand-size logos of each brand on elbow height of the sleeves or vertical tapes on the front and back with small skull-and-bones-motifs.
There is no need to mention that this collaborative collection is something streetwear lovers have to add to their wardrobe before it sells out.
Find all mastermind WORLD x Timberland items here.