Stussy - the roots of the tribe

Stussy - the roots of the tribe

„EVERYBODY CALLS IT SURF WEAR, OR URBAN STREETWEAR, OR SURF STREET… I DON’T NAME IT, AND I DON’T NAME IT ON PURPOSE“, said Shawn Stussy, 1992

07.11.2018

The Californian streetwear brand started in the early 1980’s by founder Shawn Stussy as a surfwear label. The early success of the brand has been attributed to its popularity in the hip hop and skater/surfer scenes. Shawn Stussy and his design team began with printing a handmade signature on decks and t-shirts, and sold it to surfers at Laguna Beach, California. The brand was also embraced by reggae, punk and other street subcultures.

Today, Stussy continues to connect with youth culture globally ever since its launch, counting multiple collaborations with giants such as Nike or Vans in the past. By musicians, DJs and famous skateboarders carrying out the brand, Stussy reached undisputable relevance as a classic staple for anyone interested in streetwear.

Stussy clothing and accessories are identified with an urban vibe through their relaxed silhouettes, as well as striped, dip die, blocked or other exclusive color and print features, paired with the classic signature branding. Key-pieces are cargo-pants, sweaters and caps for male and female. Stussy was one of the first brands to print logos on baseball caps and thereby can be identified a leading inspiration to other streetwear designers.

There VND Then is proud to carry this iconic brand and will continue its legacy in Vietnam.

See all Stussy products here!