Gentle Monster

Gentle Monster

Beyoncé, Gigi Hadid, Jun Ji Hyun, Kendall Jenner, Bella Hadid, Chloe Sevigny and Song Mino – just to name a few.


Extraordinary design, creativity, and quality = Gentle Monster. Founded by Hankook Kim in Seoul, South Korea in 2011, Gentle Monster took the world by storm and is sold at the best retailers.

Beside collaborating with big names like Alexander Wang, 10 corso como Seoul, Henrik Vibskov, Hood by Air, Opening Ceremony, Tilda Swinton, Song Mino and Xander Zhou, Gentle Monster can count Beyoncé, Gigi Hadid, Jun Ji Hyun, Kendall Jenner, Bella Hadid and Chloe Sevigny to the list of their fans.

The label has rapidly grown to a predominating brand in the global eyewear-sector by combining a new design approach with a never-before-seen retailing idea.

The experimental character of the brand is mirrored in avantgarde sunglass-designs, with either retro-chic aesthetic, such as colored glasses, or a futuristic look, like sculptural frame shapes. It takes some courage to wear a pair of Gentle Monster glasses, but it will set your outfit on a cosmic level of style with its powerful and elegant vibrancy.

On top of that Gentle Monster is known for their super creative store concept. Each of their stores (more than 30 worldwide) invites to a different fantasy world, equipped with a unique architecture, and art installation, as well as sensual scents and sounds. If you ever get the chance, make sure to visit one of their locations in New York, London, or Seoul.

In the meantime, you can also shop the Gentle Monster products here.